Rosh Sillars is a media educator and consultant specializing in digital, visual and content marketing. Rosh has written four books, helped grow companies, traveled the world educating professionals and business on how to share their story in the digital age. Watch the video below, review our educational material and fill out the orange form to schedule your consultation.
Let’s talk marketing over a cup of coffee. We brew good java, and great ideas.
Rosh Media Digital Marketing Services
Digital Marketing Company
Be Bold! with your digital marketing. You have great products, services, and ideas. Yet, your company is not meeting its marketing goals. When you ignore todays powerful digital marketing options, it means your competition is winning your online customers. Maybe your business is not at the level you want it to be in the market place. We have a solution; it’s time to open new markets for your business with a powerful digital marketing strategy. You want more people to experience your great products and service. You know your company needs brand awareness and more traffic to your website. This is because the more traffic your website generates the more leads and customers your business can earn. However, you may not know all the available options or understand the full details about how to market your company successfully online. It’s also possible you don’t have the time to manage such a campaign. The fact is, not implementing digital marketing correctly is costly, and can drive the wrong prospects to your company website. Quality digital marketing attracts the right prospects to your company through multiple channels. This is why you hire Rosh Media. We support the growth of your business with digital marketing and consulting which opens new markets for your company. Contact us now.
ARE YOU READY TO GROW?
Rosh Media is a Detroit-based digital marketing firm and member of The Rosh Group, Inc. Our local, regional and national clients come to us when they are ready to grow their business. We, in turn, open new markets for them. This is a strategy which we refer to as Combination Marketing. Combination Marketing is a mindset which leads to business growth. It’s a powerful marketing process. A process we offer to companies like yours because you want to help your customers find you as much as we wish to support your growth. Chances are, you found us because of the digital marketing we do online. If you found us via a search engine, that’s because getting businesses found online by their target audience is one of many digital marketing functions we perform well. We can help people find you, too.
Our Founder, Rosh Sillars, and his team have experience working with small businesses, large industrial concerns, billion-dollar corporations, and governmental organizations. Rosh has written books on marketing and photography that have been published by top houses and sold internationally in major bookstores, and online. He speaks extensively on the subjects of digital marketing and social media and has been paid to speak in venues as far away as Australia. He also has taught social media at the university level and practices what he preaches, developing his own digital marketing and social media companies.
YOUR MARKETING COMBINATION
We use proven media and digital marketing techniques to tell your story and grow your business. We find the combination that works best for your company. Our team uses search engine marketing (SEM), search engine optimization (SEO), social media advertising, targeted digital display ads, remarketing, email campaigns, focused landing pages, and the resources of The Rosh Group. If your combination includes a solution that does not exist, we create one. As an example, our rewiredweb.com, is an exceptional tool for public relations and short promotional campaigns. Our core strategy combination marketing lets us find the right combination for you. Awareness of your business. Traffic to your business. Business for your business.
How To Find The Right Digital Marketing Company
WINNING THE GAME
If marketing is a game, then victory requires strategic thought, patience, foresight, and persistence. You are the hero and it’s time to help people who need your product or service. To do this well, it may be necessary to have an outside firm on your side. An active partner who possesses the knowledge and skill to get your message and story in front of the right people. We recommend that you work with a group which employs a consultative approach. A team who meets with your rather than sending monthly reports. However, if all you want are reports and results, you need to be clear as to the type of relationship you want before you hire a company to help grow your business. Know the company you hire, make sure they have a track record of success for their clients. People who know how to create, test, tweak, launch, and manage fruitful digital marketing campaigns. Initiatives that make you look good, and add to your bottom line. People who can do these things because they have done it before. Your marketing team should be able to explain its plan for your company clearly, regardless of the level of complexity. More important, you must be able to understand the plan presented.
HOW TO GET THERE
Do you want to develop more awareness of your brand? Drive more traffic to your website? Convert that traffic into customers? Some businesses identify their marketing goals, but many do not. Wherever you are in that process, using our consultative approach, we work with you to determine objectives, devise a sound plan to achieve the desired results, and then execute that plan. Consider this: you may provide an astoundingly great product or service, but if people are not aware of it, they cannot buy it. Furthermore, if they do not understand your message, they will not share it with others who also could become customers.
MANY HAPPY RETURNS
Return on investment (ROI) is an important consideration; you need to know what it will take for your marketing investment to return a profit. This is why our website features marketing calculators, designed to give you the exact amount of how much you will have to spend to get your desired results. No guess-work. No hoping. Just the bottom line. It is important for your marketing team to understand your costs and margins so they can develop a plan using the tools that will generate the most bang for your buck. Just as important as knowing what to do, is understanding whether a budget would, or would not, deliver the desired marketing results.
If your current profit margins do not support hiring an outside team to perform marketing tasks, then you may want to consider contracting for marketing consultation services. When budgets are tight, hiring consultants to help your team members do the job is a cost-effective alternative. Our consultants help guide your team through developing a marketing plan to earn the new customers you’re looking to attract. All Rosh Media clients qualify for monthly consulting as part of our program. The current SEO and social media environments reward sites that feature high amounts of written content. Working from that premise, the bad news is that a productive SEO campaign (i.e., one that generates money for you) is labor-intensive, and requires the participation of skilled and knowledgeable writers. Hence, it requires an investment. However, the good news is that a well-run campaign will bring you prospects who otherwise would not have found you, and who are far more likely to buy from you. So, whether you hire a professional team, or do it in-house, if you depend on finding new clients online, ongoing SEO is mandatory, and participation in social media is a must. Pay-Per-Click (PPC) consulting is available to those who wish to develop a profitable digital marketing sales funnel in-house. PPC advertising can be used on the continuously growing number of search engine and social media platforms, including: Google AdWords, Bing, Facebook, Twitter, Pinterest, Instagram. If you don’t have a team member dedicated to learning and keeping up with the best practices of PPC, we recommend hiring an outside team. Rosh Media consulting services include optional workshops for larger groups within your company. If you are interested in a custom workshop on the digital marketing services we offer, please contact us.
Rosh Media practices what we call combination marketing. Marketing is more effective when combined with multiple supporting platforms and techniques. A good example is using FacebookAudiences. Facebook Audiences allows you to upload your email list and target advertisements specifically to those people on your email and friend lists. Combining this service with your email campaign increases the reach and retention of your message. This is just one of many possible combinations available to grow your business. It is important to test options and let the data show your marketing team the right direction. Practicing combination marketing means our company doesn’t try to provide one service to fit all marketing goals. We understand the power of the right combination of marketing tools. We have the experience to know where to start and develop the right combination to drive more opportunity to your business.
One thing is for sure: in our visually oriented consumer culture, compelling images play a major role in the marketing of products and services. This is why we emphasize using components such as photography, video, illustration, traditional and 3D animation. Images attract attention, set a mood, and tell a story. In other words, images sell. For more information please contact us today: Google+
Digital Marketing Services
The Rosh Media team focus is to find the best combination of digital tools, techniques and strategies to help you open new markets and grow your business. There is no one size fits all option to tell your story and attract the new customers. You must test ideas. Fortunately, our team knows where to start and the following are some of the services we recommend to our clients as we begin to develop the strongest marketing combination for you.
Search Engine Optimization (SEO) is an excellent digital method and process to drive traffic to your website. It’s not about tricks, SEO involves maintaining a fast, educational, intuitive and easy to use website. It requires you to develop quality information to share with your prospects, earn links to your website and build authority on the Web.
Search Engine Marketing (SEM) is for when you don’t have time to earn your way to the top of the search engines. Fortunately, you can to buy your way to the top or support your organic keywords with paid search advertising. Paid search is excellent for products and services over $250 in value. It’s important to test and implement SEM strategies correctly to build a quality digital sales funnel.
PAY PER CLICK
One of the great things about PPC is its flexibility. Knowing what is works and what does not is easier to figure out with digital, compared to traditional media. Digital marketing is not the cheap marketing, however, it is the efficient marketing. It gives you more control over your advertising dollars and the ability to ramp up a profitable campaign quickly.
Social Media is an excellent real-time communication tool. There are many avenues you can take in social media that will enhance your digital experience. Social media platforms are good for sharing your story, building company authority, sharing valuable information and improving customer service.
Email is still one of the best marketing tools around to keep in touch, inform and drive people to your website. We help clients develop natural email lists of people interested in their product or service. Rosh Media also has a full suite of services to help you deliver your message. Like other marketing techniques, it’s important to test and share quality information. One or all of the services we offer might be right for you. Our job at Rosh Media is to keep up with the latest technology, trends and resources to help your business growth campaign return awesome results.