Ad Calculator

Digital Ad Spend Calculator

Monthly Ad Spend Cost Per Click (CPC) Conversion Rate % Profit Close Rate %

Traffic Clicks Gross Profit Net Profit New Custmers

How To Use The Calculator

Enter proposed monthly ad buy budget, then enter average cost per click (CPC) based on research or Google keyword tool (use $4 as a default), next enter the estimated conversion rate (We recommend 1% as a conservative number), In the fourth window enter the net profit for your average sale or 1 year customer value, and last enter the average close rate, which is the percentage of prospects that become customers (50% dafault). Do not add $ or % in window fields.

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