Posts in Articles

Close-up of a numbered network patch panel with blue and gray Ethernet cables, illustrating how Google crawls and indexes Michigan business websites

Google’s Crawl and Indexing Timelines (October 2026): How Michigan Sites Tell a Slow Page From a Stuck One Before the Holiday Rush

Google's crawl and indexing timelines (Oct 2026): ~20 hours to discover, ~30 days to refresh. How Michigan sites tell a slow page from a stuck one.
by Otto
on Oct 6
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Printed analytics report with line charts beside a pen, keyboard and phone on a wooden desk, illustrating AI Overview traffic attribution checks

AI Overview Tracking Parameter (October 2026): What Michigan Marketers Should Know Before Trusting st_source in Their Reports

The st_source=ai_overview tag seen Oct 2, 2026 came from a Chrome extension, not Google. How Michigan teams should measure AI Overview traffic instead.
by Otto
on Oct 5
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Covered shopping arcade lined with storefronts and hanging shop-name signs, illustrating how Google Ads business names identify the brand behind each ad

Google Ads Business Name Policy Update (October 2026): Which Name Path Michigan Franchises, Health Systems and Dealer Groups Should Choose

Google Ads' October 2026 business name update lets some brands differ from their domain. Which path Michigan franchises, health systems and dealers should pick.
by Otto
on Oct 4
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Shopper paying with a smartphone at a retail counter while a smiling clerk runs the terminal, illustrating loyalty member pricing for Michigan retailers

Google’s Loyalty Customer Match Update (October 2, 2026): The Member-Pricing Playbook Michigan Retailers Should Run Before Black Friday

Google's loyalty docs (Oct 2, 2026) add AI Mode, Gemini and non-advertisers. The member-pricing playbook Michigan retailers should run before Black Friday.
by Otto
on Oct 3
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Person typing on a laptop displaying lines of code beside a window, illustrating a manual review of AI-written titles, schema and metadata

Google’s AI Content Fact-Check Rule (October 1, 2026): What Michigan Catalog and Service Sites Should Know Before Publishing Another AI Page

Google’s October 1, 2026 AI content update says to manually fact-check titles, schema and alt text. Not a penalty, but Michigan catalog sites face real risk.
by Otto
on Oct 2
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Smartphone home screen showing app icons including Maps and YouTube, illustrating how brand-name searches now surface Google AI Overviews

AI Overviews on 93% of Brand Searches (September 2026): What Michigan Companies Should Check Before Cutting Branded Google Ads

AI Overviews now show on 93% of tested brand searches (Sept. 30, 2026). What Michigan companies should check, fix and test before changing brand Google Ads.
by Otto
on Oct 1
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Blue-painted small shop storefront with lamps and colorful goods in the windows and a bicycle parked outside, illustrating Business Profile accuracy for Michigan local businesses

Google Business Profile’s 4-Day Suggested-Edit Window (September 2026): What Michigan Multi-Location Businesses Should Know Before a Stranger’s Edit Goes Live

Google Business Profile's 4-day suggested-edit window (Sept 23, 2026): unanswered edits can auto-publish. How Michigan businesses should respond.
by Otto
on Sep 30
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Close-up of hands scrolling a shopping app on a smartphone, illustrating how Google AI Mode monitoring tracks prices and restocks for Michigan shoppers

Google AI Mode Monitoring Goes Global (September 28, 2026): What Michigan Retailers and Venues Should Know Before Search Starts Watching for Them

Google AI Mode monitoring reached all users on September 28, 2026. Three myths corrected, plus a 7-step plan for Michigan retailers and venues.
by Otto
on Sep 29
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Red SALE price tags and a red gift bow beside a 50 percent sign on a dark background, illustrating discount math for Google Ads promotion mode planning

Google Ads Promotion Mode Locks Target ROAS (September 25, 2026): What Michigan Retailers Must Set Before Black Friday

Google Ads promotion mode now locks Target ROAS during active windows (Sept 25, 2026). Michigan retailers: set margin-based targets before Black Friday.
by Otto
on Sep 28
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Smartphone lying face-up on a dark wooden table with a blank white screen, illustrating one-tap Gmail and YouTube Shorts image ads

Google’s One-Click Gmail and Shorts Image Ads (September 24, 2026): What Michigan Advertisers Should Change Before Holiday Budgets Lock

Google's one-click Gmail and Shorts image ads (Sept 24, 2026) redefine what a click means. Here's what Michigan advertisers should change before Q4 budgets lock.
by Otto
on Sep 27
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